Proactively reaching out to your customers to meet their healthcare needs encourages trust and maintains a healthy customer relationship for your business. On the other hand, targeting the right audience at the right time keeps your business focused especially during peak times. Hence, to ensure both the key customer-focused criteria are met, we have upgraded LiveHealth Reach feature that enables you to run SMS campaigns to market healthcare packages and more..
Messaging is the most convenient way to keep your customers up-to-date about your diagnostic centre’s available services. You can leverage this tool to not just market healthcare packages to patients but also to give them valuable updates about your centre.
Updating patients about a newly launched centre, availability of home collection services during coronavirus pandemic, or just informing them about the centre’s working hours via messages adds more value to the entire customer experience.
Using LiveHealth Reach 2.0
LiveHealth Reach 2.0 brings you ready templates that help you market to the right audience at the right time. Every campaign auto-segregates a list of patients, making it super easy for you to select your target audience. For example, you can choose to market a Diabetes Campaign for patients who visited your centre a year back.
How to Run SMS Campaigns?
To run SMS Campaigns you must select the type of audience you want to reach. Explore the type of campaigns available to you.
- Senior Citizens
- Heart Care
- Expecting Mothers
- Thyroid patients
Choose the recipient type you want to market to based on their health conditions (for eg. Normal/Abnormal) as well as their last visited detail, followed by a suitable template to run campaigns.
You can also leverage healthcare packages to run campaigns for them via SMS. Packages can be created in ‘Promotions’ and selected while choosing templates. Selecting packages auto-loads its pricing and link in the SMS; allowing patients to book appointments and make payments with absolute ease.
To ensure business continuity, reaching out to patients is important. So let’s leverage the advanced marketing tool of LiveHealth Reach 2.0 and boost effective communication with your patients.
Request feature update in the comments below