The current scenario of COVID-19 has set a huge limitation for the diagnostics industry to reach out to their potential customers. Meanwhile, digital platforms have proven to be extremely helpful wherein booking home collection online and mobile delivery of reports has led to an uninterrupted experience between labs and their customers. So let’s leverage them for promoting your brand only to boost instant revenue for your business. The new Promotions Feature helps you build your brand for the digital world, where you can engage your audience via social media channels, WhatsApp, or your own website.
Being a complete marketing tool, promotions help you target customers using custom packages or pre-designed posters. It provides a simple approach to reach out to a specific audience digitally and keep them informed about the healthcare services available at your diagnostic lab. In addition to that, online booking of appointments at convenience along with online payments will add more value to their overall experience.
Here is how promotions work for you –
Create & Share Your Test Packages Online
Packages can be created as your customer-type using your existing tests or profiles, especially the most common ones. Based on their types and demand, they can be shared online not just to increase repeat patients but also to attract new customers to your centre.
“It is as simple as sharing a link”
To promote your brand, creating custom packages for most popular health checkups can be extremely helpful for your laboratory business. Explore the new feature that enables you to design a variety of such health packages by adding necessary tests & profiles under the category. Let’s take the Routine Diabetes Package for example — it can be created by adding HbA1c, fasting blood sugar, OGTT, lipid profile tests as well as other related tests to it.
Running Promotions on Social Media
Run a digital promotion to increase your customer base by sharing healthcare packages on the top social networks. Every promotional package creates a shareable link that can be used to feature them on Facebook, LinkedIn, and Twitter; attracting new customers. As you provide more value with social awareness about your product and services, it can act as a great source to elevate financial inflow in your business.
Sharing Packages on your WhatsApp Groups & to Patients
With shareable links it is super easy to market packages on your WhatsApp groups too. Patients can also be informed about the regular promotions at your centre by sending them these links on WhatsApp.
How Appointments are Booked?
Right from complete ease to book appointments by selecting suitable timings, to entering details, and paying online would give patients a hassle-free experience to connect with your lab. You can keep a check on these bookings from the home collection module.
“Online booking of appointments at convenience along with online payments will add more value to the patients’ overall experience.”
It is designed for a mobile audience, without any need to download apps, while keeping your brand in the front at all times.
Use Ready Graphics to Market your Brand
Pre-designed posters can be a promotional boon for your lab. You can download posters that best suit your interest, add your brand logo, and publish them on social channels & WhatsApp right away. They can also be printed as boards or banners and used in a more conventional way of marketing.
Digital brand promotions give you more opportunities to scale your business with instant revenue gains. Utilize the new feature and improve your reach to engage more prospects.